Companies decide to outsource marketing for a variety of reasons.

  1. You’ve assessed that you need a particular talent but don’t have that skill set on your team.
  2. Possibly you have a short-term assignment so it’s not necessary to hire someone full time with a particular skill.
  3. You don’t have any one person on your team who is in charge of marketing.
  4. You’re comfortable with sub-contracting personnel for event planning, marketing and project management.

The majority of my work with small to mid-size businesses falls within 4 categories:

Marketing Strategy, Planning and Project Management

Graphic Design

Website design, web content and optimizing your site for mobile

Videography

We help companies integrate their marketing activities so that the messaging and branding is consistent both on and offline.

Diane’s Unique Value Proposition

No marking up other service providers in the mix:

I often use outside videographers, SEO experts and website design professionals.  I manage the process and I do not mark up their pricing.  For example, I may recommend Ken or Caleb, videographers that I often work with and respect.  The videographer would quote you a price for their work.  I will manage the process from start to finish and help the videographer on set and with the final editing.  The videographer will bill you directly for the video production.  This is in contrast to the average 15% to 20% markup for contract services that is common with other full-service agencies.

I answer my cell phone:

Sometimes it’s hard to fully explain today’s marketing challenge through texting or email.  I welcome you to talk-it-through with me via phone and in person.   If an idea comes to you on Saturday or Sunday, reach out to me. Creativity has no boundaries or days of the week.

Realizing that marketing challenges can be chaotic:

Launching 64 movie theaters in Latin America taught me how to bring order out of chaos to execute my goals.  Often chaos is inherent within a marketing challenge, regardless of its size or location.

Reasonable pricing:

My monthly retainer is $2,000.  Compare this to the investment of hiring a full time employee with benefits.

Diane Feffer

Ask Diane Feffer to promote your book or business!

Diane Feffer has been working with new authors for over a decade. Her goal: to help move your newly published book into the hands of readers.

Get Diane to help