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May 22, 2020

Triple Feature

2022-08-17T19:56:07+00:00May 22nd, 2020|Diane Feffer Blog|

My Year of Living Mindfully Here’s a reflection on three important lessons I’ve learned through organizing public documentary events in Texas. 1) Films can be a catalyst for change.  After screening Race to Nowhere several  times throughout the metroplex in 2010, I started hearing that a few local [...]

Aug 26, 2019

What’s the benefit to me?

2022-08-17T19:56:07+00:00August 26th, 2019|Diane Feffer Blog|

There is an art to explaining what you do best. This is true for hair stylists or ‘hair-raising’ thriller authors.  Both professionals need to explain what they do in terms of the positive outcome or results gained.  After all, a prospect wants to know how she will benefit from your [...]

Jun 25, 2019

How to Create a Bookstore Poster

2022-08-17T19:56:08+00:00June 25th, 2019|Diane Feffer Blog|

Once you’ve secured a signing or discussion at a bookstore, it’s your responsibility to drive traffic to that event. A poster placed inside the store is a highly visual way to communicate an event to readers who live or work near the event venue. Most Barnes & Noble stores are [...]

May 20, 2019

Pitching for A Spot on The Book Shelf

2022-08-17T19:56:08+00:00May 20th, 2019|Diane Feffer Blog|

You’ve just published your book and have received feedback from your friends that they intend on buying a copy.  It’s understandable that you want to contact your neighborhood bookstore, share the good news in anticipation of an invitation from the store manager to host a book discussion. Here are 4 [...]

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